AI sales agents

AI sales agents.
Start a better conversation.

Help a prospect understand your product, explain what they need and choose a useful next step—with approved knowledge and configured routing.

Sales conversationIllustrated workflow
We publish content and handle support. Can Echo help both?
Echo AI
Which workflow would you like to improve first?
NEEDS SUMMARY / EXAMPLE
Team
Publishing and support
Priority
Recurring content
Next
Explore AI Publishing
Example content · No live action

How it works

What should an AI sales agent help a prospect do?

A useful sales conversation answers a real question before asking for a commitment. Configure an agent to explain your offer accurately, understand the prospect’s workflow and prepare the context your team needs to continue.

Answer the product question first

Give the agent approved information about your product, supported workflows and current offer. Keep time-sensitive claims up to date. When the available knowledge does not establish an answer, the next step should reflect that uncertainty.

Ask a relevant follow-up question

Identify the prospect’s first priority, the work they do today or the part of the workflow that needs help. Ask only for information that supports the conversation. Qualification here means understanding needs, not assigning an invented lead score.

Prepare a concise needs summary

With appropriate consent and configured tools, carry forward the customer’s stated need and unresolved question. Keep customer-facing context separate from private campaign planning or internal staff discussion. The summary should help a person continue without starting over.

Offer the configured next step

Route to the appropriate service page, trial destination or team workflow when that connection is available. Staff contact may be asynchronous. Do not tell the prospect that a person has joined until the actual connected service confirms it.

A worked example

Example: one team handles publishing and support

A visitor asks whether Echo can help a team that creates content and answers customer questions. The agent explains the connected workflows, then asks which task the visitor wants to improve first.

  • Need: one team manages content and customer requests.
  • Priority: reduce the effort of preparing recurring posts.
  • Next step: explore AI Publishing or pass the stated need to the configured sales workflow.

Illustrative scenario. No account, post or Ticket is created.

Website AI agentIllustrated workflow
YOUR WEBSITE

A little help.
Right here.

Explore your product ↗
Echo AI assistant
Can someone help with my setup?
Let’s find the next step. What are you trying to connect?
Conversation → Ticket
Example content · No live action

Controls and setup

Put ai sales agents into practice.

Start with a focused use case and verify the configured workflow.

Help a prospect make an informed choice

Use the agent to explain service differences, answer setup questions and direct the visitor to relevant detail. Keep the conversation useful even when the visitor is not ready to start a trial.

Keep promises tied to approved information

The agent should not invent discounts, pricing, trial allowances or implementation commitments. CRM enrichment, automatic lead scoring and revenue attribution are not implied by this workflow. Actual agent tools and routing require deployment configuration.

Set knowledge, action and escalation boundaries

Service questions

AI sales agents:
your questions answered.

Practical details for planning this workflow.

Is the sales agent the same as an internal marketing agent?

No. A sales agent speaks with prospects. An internal marketing agent helps staff with private campaign work. They need different knowledge, instructions and access.

Does the agent automatically create a CRM lead?

That is not assumed. Any external action depends on the verified tools and routing configured for the deployed agent.

Can the sales agent explain the free trial?

Only using the approved, current trial offer. The marketing site keeps signup unavailable until the real destination, allowances and terms are verified.

PUT IT INTO PRACTICE

Explore the documentation.

Follow the setup, understand the controls and find the next step.

Your next chapter, with AI

More ideas out.
More conversations moving.

Bring your publishing, marketing and support work into Echo.

Start a free trial See Echo in action Explore the trial details before you begin.

Echo website agent

AI assistant

Answers are generated by AI. Please avoid sharing sensitive information.

Explore a guided example ↗